MARKETING/SOCIAL MEDIA

Unlocking the full value of first-party data is crucial for businesses aiming to gain a competitive edge in today’s digital market while delivering exceptional value to their customers.

A specialty athletic apparel/footwear brand is targeting in-store shoppers from certain communities with gated deals.

The new ad follows plans from Dick's to open eight new House of Sport locations throughout the year.

Amazon is at it again.

Pacsun is engaging in real-time, data-driven interactions with customers.

Wayfair Inc. is launching a new brand campaign with Hollywood and social media components as it prepares to open its first Wayfair-branded store.

Amazon’s latest sales extravaganza will target shoppers ready to purchase items for the upcoming change in weather — and they don't have to be Prime members to participate.

The Michaels Companies is creating new and enhanced experiences for customers — in-store and online.