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Study: Gen Z digital, decisive and drone-ready
More than any generation before it, Gen Z has high expectations related to customer service and engagement across emerging channels. That’s according to a new report by American Express, “Raising the Bar: How Gen Z Expectations Are Reshaping Brand Experiences.” The study, conducted by Forrester Research, surveyed 1,027 North American Gen Y (ages 23 to 37) and Gen Z consumers (ages 16 to 22). -
The top retail and apparel ‘conversation starters’ are…
When shoppers talk about brands, they usually do it offline. That’s according to a study by Engagement Labs that measured the performance of 60 brands with respect to social media and word of mouth conversations. Amazon came out on top in the retail and apparel category, followed by Nike and Nordstrom.