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MARKETING/SOCIAL MEDIA

  • Airport stores see big boost in sales

    Increased security in airports is helping to boost sales in airport stores.    Travel retail, particularly in airports, is currently a bright spot in the retail world.    Spending in airports hit $38 billion globally in 2016, according to GlobalData. It is set to grow by 27% to $49 billion by 2021.  
  • Walmart leads grocery paid-search ads — but for how long?

    Walmart leads the pack when it comes to paid search advertising in the grocery category.   That’s according to new research from AdGooroo. The search marketing intelligence provider analyzed 124 non-branded grocery store and grocery delivery keywords from June 2016-May 2017.  
  • Report: Department stores missing the mark in key digital area

    When it comes to mobile, department stores have a ways to go.   That's according to an annual report by L2's annual L2 Digital IQ Index: Department Stores 2017, which benchmarks the digital performance of 64 department stores operating in 14 markets globally. The report examines a brand's strengths and weaknesses across the four digital dimensions of site and e-commerce, digital marketing, mobile, and social.   
  • Social network giant improves visual search engine

    Pinterest is giving its image-based search engine an upgrade.   Pinterest introduced Lens in February. Since then, users have been pointing their mobile cameras at objects they see out in the real world, from apparel and accessories to decor, and Lens serves up similar styles or related information on their mobile device’s screen.   
  • Study: User-generated content influences most purchase decisions

    Not only is user-generated content (UCG) the go-to source for 90% of shoppers making a purchase — it outranks all other forms of marketing.   This is according to “Hearing the Voice of the Consumer: UCG and the Commerce Experience,” a report from TurnTo and executed by Ipsos. the report represents responses from more than 1,000 U.S. shoppers who made an online purchase in the past 12 months.  
  • Don’t Blame Email: Retailers need to provide an adaptive customer experience

    Reading business news and talking to retailers, I often hear about marketers’ disappointment in not reaching their email marketing goals. It’s become a real issue that they try to solve by sending more appealing emails with better offers more often. But still, it’s an uphill battle. Why? Because retailers aren’t really missing goals with email; the truth is that you can’t look at email as a stand-alone agent any longer.   Today’s Elusive Shopper
  • Amazon granted anti-showrooming patent

    Despite the many sales that showrooming has afforded Amazon over the years, the retailer surely doesn't want to become a victim going forward.  
  • Survey: Lidl poses big competitive threat

    Consumers are very excited about shopping at German discount grocer Lidl — even though they have never set foot inside one of the company's stores before.    Lidl's upcoming entry into North Carolina, South Carolina, and Virginia could remove $1 billion in local sales in the medium term, according to a report by global consulting firm Oliver Wyman which surveyed consumers in the three states cited above. It reveals that consumers are overwhelmingly excited about trying Lidl.   
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