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MARKETING/SOCIAL MEDIA

  • The most valuable brands in the world are...

    Technology giants, including a retailer, dominated an annual ranking of the world's most valuable brands.   
  • Specialty retailer offers its own version of Prime Day

    Sur La Table is inviting shoppers to its version of Black Friday in July.   Replacing multiple smaller weekend sales that typically run throughout the month, the kitchenware retailer is introducing a one-day shopping event called “Lime Day.” The sale, which is set to launch on July 10, will feature more than 300 lime-themed items on sale for up to 75% off.   
  • Target's CMO talks brands

    Mark Tritton, Target’s executive VP and chief merchandising officer, discussed the retailer's new exclusive brands in a posting on the company's corporate website. Here are some key excerpts:    What’s the inspiration behind these new brands?
  • Target to debut four new brands

    Target Corp. is doubling down on its efforts to distinguish itself with exclusive brands and to be a leader in two key categories.     The discounter revealed in a posting on its web site that it will launch three new apparel brands and one new home goods brand in its stores and online this fall.    
  • Study: Social media key to July 4th sales

    Plenty of consumers will be shopping for deals over Independence Day— and they plan to use social media to find them.   Forty-three percent of consumers plan to shop for deals on Independence Day, according to a survey by ChargeItSpot. When asked what resource they will use to hunt down deals and sales, the majority of respondents (37%) said social media, followed by online deal sites (17%) and mobile coupon apps (17%) – meaning in-store shoppers are finding their deals online.    
  • The new forces shaping the retail industry are…

    Affluence is out. So are the days of the mass market.    A new report projects 10 years out and reveals three fundamental principles that are shaping tomorrow's consumer packaged goods and retail industries: trust, influence and personalization. In a preview of its 2017 Global Future Consumer study, A.T. Kearney predicts the death of the scale economy that focuses on catering to affluence in favor of one driven by the influence of industry stakeholders, particularly by the hyper-connectivity of the younger generations.
  • Consumers rank ‘cool’ vs. ‘creepy’ technologies

    Consumers may want a more personalized shopping experience, but some efforts in this regard creep them out.      
  • Survey: The most patriotic retail brands are…

    Levi Straus is the second most patriotic brand in America. And Ralph Lauren isn't far behind.    That's according to the 15th annual Brand Keys survey of iconic American brands, which asked 4,860 consumers, balanced for age and political party affiliation, to evaluate which of 280 brands were most resonant as to ‘patriotism.’ Jeep took the top spot in the survey for the second consecutive year. (For complete listing of the 50 most patriotic brands, which includes several retailers, see end of article.)
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