-
Study: Loyalty program experiences falling short
Despite increasing loyalty program membership enrollments, retailers continue to miss opportunities to satisfy shoppers. Brands continue to invest more in loyalty programs, and enrollment has grown by 31% over the last four years. However, retailers are overlooking opportunities that will drive business results, according to “The Loyalty Report 2017.” -
Study: Email, not Facebook, drives consumer engagement among brands
Despite social media’s growing presence in many consumers’ lives, it is not the ideal platform for brand interaction. That's according to the “2017 Generational Marketing Insights Survey,” from Campaigner, the email marketing brand of j2 Global. According to findings, less than a quarter (24%) of online shoppers use social media as one of their preferred channels for brand interaction. And it seems that not all social media channels are created equal.