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MARKETING/SOCIAL MEDIA

  • Online giant to launch messaging app?

    Amazon could be the newest player in the consumer messaging game.   The online giant is considering a new messaging platform that will rival the likes of Facebook Messenger and WhatsApp. The full-featured standalone messaging app will be accessible via smartphones, tablets, PCs and smart watches, according to TechCrunch.  

  • America's favorite home furnishing retailers are...

    A wholesale club giant beats out specialty retailers to rank as the nation's favorite home furnishings retailer.    Costco Wholesale Corp. is ranks first among consumers when it comes to home furnishings, according to a study by Market Force Information. With a composite loyalty score of 72%, Costco earned the top spot. But Ikea was a close second, with a score of 70%.    

  • J.C. Penney jumps into $20 billion industry with in-store shops

    J.C. Penney isn't playing around when it comes to toys.  

  • College students to boost back-to-school spending to all-time high

    An uptick in college student enrollment will give a big boost to retailers' second biggest shopping season.    Combined back-to-school and back-to-college spending is projected to reach $83.6 billion, up more than 10% from last year’s $75.8 billion, according to the National Retail Federation’s annual survey conducted by Prosper Insights and Analytics.   

  • Walmart looks to help others with women's empowerment

    Walmart has launched a digital platform to share tips and learnings that grew out of its five-year Women's Economic Empowerment Initiative.     As part of the ambitious initiative, which Walmart completed in January, the chain sourced $20 billion from Women Owned Businesses (WOBs) for its U.S. business, increased sourcing from WOBs internationally, and trained more than 1 million women worldwide.  

  • Vineyard Vines uses social media data to drive sales

    The brand best known for its smiling pink whale logo is improving pricing, design and buying decisions by using an innovative data source.   By partnering with First Insight, Vineyard Vines will leverage the company’s online social engagement tools to gather real-time product pricing and sentiment data from its customers. This information will then be analyzed by First Insight’s predictive models.   

  • Customers most satisfied with these appliance retailers

    Best Buy ranks highest in customer satisfaction in the $24 billion-plus appliance market.    That's according to the J.D. Power 2017 Appliance Retailer Satisfaction Study. With a score of 857, Best Buy came out on top, ahead of Lowe's (840), The Home Depot (839), Hhgregg (831) and Sears (828). Overall satisfaction with appliance retailers in 2017 is 838 points, up from 821 in 2016.   

  • Deloitte: Back-to-school shopping trends include early start, shift to mass merchants

    Retailers who wait until late summer this year to launch back-to-school deals are only hurting themselves, because early shoppers will spend more than late starters.    That's according to Deloitte's "2017 Back-to-School Survey," which also detected a big shift in where back-to-school will be shopping this year. One thing that hasn't changed: In-store still prevails.   

  • Prime Day knocks it out of the park — and not just with record sales

    Amazon’s third annual Prime Day was its biggest shopping event yet — and the biggest day in its history for signing up new Prime members.  

  • Survey: Target, Walmart tops with these shoppers

    Amazon hasn't make it to the head of the class for this year's back-to-school shopping season.   Among young U.S. shoppers (ages 18-24), 64% said they will buy back-to-school items from Target and Walmart, respectively, edging out Amazon (50%). This is according to a new consumer survey from the retail app platform, Branding Brand.  
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