MARKETING/SOCIAL MEDIA

The nation’s largest bridal retailer is providing online style assistance during the COVID-19 pandemic, with an eye toward reopening its shuttered stores.

Consumers stuck in their homes due to COVID-19 are focusing on comfort and personal accessories. 

An Ace Hardware independent retailer is providing project assistance via mobile app.

Retailers have some leeway with delivery during the COVID-19 pandemic, but they need to maintain communication.

A leading retail influencer advises retailers to connect with their customers in memorable and personal ways.

Setting the right price has always been a complex question for fashion retailers. 

J.C. Penney Co. is helping customers donate used items to support job training and education.

Walmart is teaming up with a neighborhood-based social networking service to make it easier for neigh​​​​​​​bors to buy goods for each other during the COVID-19 pandemic.