MARKETING/SOCIAL MEDIA

Fewer than one in three U.S. online consumers has used a virtual try-on/augmented reality feature.

October is “Croctober” at Crocs, featuring digital and in-store activations designed to increase brand engagement and sales.

Retailers are becoming increasingly creative in their efforts to combine the best aspects of digital commerce and brick-and-mortar shopping.

Google continues to enable features of its platform for digital commerce.

Consumers will have the chance to participate in three different online retail promotions happening in October and November 2021.

Uber Technologies Inc. is launching the first official holiday shop on its Uber Eats delivery platform.

Matt Powell, CTO of FTD, recently spoke with Chain Store Age about his company’s new complete creative rebranding initiatives.

Kroger is providing brands with daily data on share of paid impressions, clicks and sales data for search and browse product listing ad campaigns.

Target Corp. is looking to bring in holiday shoppers early with special deals and a new price match offer.

The nation's largest bridal retailer is teaming up with a sustainably sourced fresh floral brand.