MARKETING/SOCIAL MEDIA

A specialty apparel retailer is making 70% of its spring 2021 collection available in extended sizes.

PepsiCo and other CPG brands are finding opportunity in the COVID-19 crisis to increase digital sales through omnichannel engagement.

A Midwest discount chain is hosting a virtual “Localization Summit” to discover new suppliers in its six-state footprint.

Sam’s Club can now analyze mobile affiliate marketing performance alongside other mobile touchpoints.

The nation’s largest retailer-owned cooperative is the latest grocer to display sponsored digital CPG advertisements.

A visually-oriented social media platform is easing the process of tailoring ads for desired audiences.

Sally Beauty Holdings has partnered with Salesforce to implement cloud-based omnichannel enhancements in response to the COVID-19 pandemic.

Richard Armour, senior VP, e-commerce at The Michaels Companies, recently spoke with Chain Store Age about how the leading arts and crafts retailer quickly developed and introduced a wide variety of omnichannel offerings as COVID-19 necessitated store closings.