Tractor Supply rebrands Petsense, expands loyalty offeringTractor Supply Company is refreshing its Petsense banner and opening its Neighbor’s Club loyalty program to Petsense shoppers. Shopify opens platform to content creatorsShopify is releasing a new tool designed to let independent content creators and brands connect with its retailers. The next era of DTC is ‘direct-to-community’ As we begin to emerge from the pandemic, one of the most important learnings about commerce is that people want to shop their values and build more genuine relationships with businesses. TikTok launches new ad solution in time for holidays TikTok is expanding its capabilities as an advertising platform. Walmart reaches streaming deal with Paramount+ Walmart’s latest promotional partnership for its Walmart+ paid membership program involves a major streaming service. Walmart partners with BNPL platform in Walmart+ promotion Walmart is rewarding high-spending Affirm users with a free trial Walmart+ membership. Tommy Hilfiger partners with ThredUp for resale Tommy Hilfiger is exchanging shopping credit for customers’ used apparel items. Virtual inclusive beauty event returns at Sephora Once again, Sephora is offering its “Sephoria” event in a gamified digital environment. David’s Bridal to host livestream shopping event — on TikTok David’s Bridal has signed a TV celebrity to host the brand’s first-ever live TikTok shopping experience. YouTube ranks as the most trusted U.S. platform for social commerce Consumers have spoken. First Previous 178 179 180 181 182 Next Last