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03/18/2021

Sam’s Club offers digital access to outdoor pop-ups

Dan Berthiaume
Senior Editor, Technology
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outdoor popup art

Sam’s Club is showcasing its outdoor collection for spring with four omnichannel pop-up shops located across the U.S.

The warehouse club retailer, a subsidiary of Walmart, is collaborating with designers Nate Berkus, Becki Owens, Jennifer Houghton, and Jonathan Stiers - the creative director of its private-label Member’s Mark brand, to create pop-up outdoor spaces in New York, Bentonville, Ark., Dallas, and Los Angeles.

Sam’s Club captured 360-degree photography of the four spaces and placed them within its Deck the Yard virtual shopping experience. Customers can digitally visit each pop-up shop, as well as have online access to the retailer’s expanded outdoor collection. 

Shoppers can purchase items displayed in the digital pop-ups by clicking on them to bring up a window with basic product information (including price) and a “Shop Now” button that links to the item’s page on the Sam’s Club e-commerce site. The pop-ups also offer digital shoppers access to tips from each designer, informational videos, and behind-the-scenes set-up from the designers. 

The retailer offered a similar interactive online shopping experience during the 2020 holiday season, based on the 1989 movie, “National Lampoon’s Christmas Vacation.”

Sam’s Club will continue to add inventory to its website throughout the spring. Customers can share purchases from the pop-ups on social media using #winthebackyard.

“I think I can speak for all the designers when I say that we really enjoyed dreaming up these spaces and shopping the items available at Sam’s Club to bring our vision to life for you,” Jonathan Stiers said in a corporate blog post.