MARKETING/SOCIAL MEDIA

A quick-service restaurant operator is purchasing an artificial intelligence-based consumer insights and marketing performance analytics technology provider.

An activewear retailer with a Hollywood connection is boosting its search revenue and transaction rate metrics.

Walmart is building up the advertising partner network it launched in January 2020.

The world of Ralph Lauren now includes a subscription apparel rental initiative.

Social influencers offer retailers the opportunity to engage with customers in a direct and personal way, but they must understand this new environment.

Walmart is continuing its efforts to draw shoppers away from the Amazon Prime Now same-day delivery service.

A specialty home furnishings retailer is targeting designers and businesses with a new omnichannel service experience.

Online shoppers are dissatisfied with many aspects of customer service, but satisfying them can pay dividends.