MARKETING/SOCIAL MEDIA

Saks’s new digital-first, 360-degree spring 2022 campaign features unique content across Saks-owned channels and partner platforms.

Brands with recent positive online consumer product reviews have an advantage in converting sales.

Retailers cannot ignore the physical store when designing Gen Z omnichannel marketing and CRM strategies.

For Neha Singh, founder and CEO of augmented reality/virtual reality (AR/VR) shopping platform Obsess, the metaverse is not a new concept.

Miller Lite will let customers belly up to the bar without having to leave home.

Sweetwater is incorporating content creators into its marketing strategy.

A new survey from digital recipe network Chicory reveals that close to half of online grocery purchases have the same underlying cause.

Lowe's Cos. is attempting to deepen its relationship with customers who work in the home improvement industry. 

At several points in a shopping journey, consumers move along a sliding scale between two considerations: price and quality.

Pinterest users have a new product category they can use augmented reality to shop for.