Walmart streamlines offsite advertising for retail media network membersWalmart’s retail media network is making it easier for advertising partners to target customers on other platforms – and measure the results. Ulta Beauty teams with D.C. Studios in omnichannel ‘Supergirl’ promoThe nation’s largest beauty retailer will run a promotional campaign tied into the upcoming ‘Supergirl’ film across digital and physical channels. Here’s what drives brand discovery for consumers Customers are finding brands through a variety of channels and technologies. Raley’s connects advertisers to shoppers via in-store TVs The Raley's Companies is launching an in-store retail media network. Klarna launches product search app within ChatGPT A leading global flexible payments provider is expanding its presence in next-gen artificial intelligence environments. Kwik Trip links brands to customers via ad targeting and gamification A regional Midwest convenience retailer is leveraging artificial intelligence to help brand partners individually promote to customers. DoorDash: Consumers use AI in restaurant selection Artificial intelligence tools are playing a key role in online restaurant discovery. Uber hosts Instagram page, annual deals event for loyalty members The Uber One paid subscription membership program is offering a new social media perk and hosting a targeted cross-promotional campaign. Lowe’s expands MrBeast partnership to kids’ rewards program Lowe’s Companies Inc. is involving its most famous creator in its recently launched initiative for young customers. EXCLUSIVE Q&A: Pacsun connects with consumers for cultural relevance Youth-oriented specialty fashion retailer Pacsun seeks to build and maintain a community with its customers. The most popular product discovery platform is… Consumers are not yet starting product searches via artificial intelligence in large numbers. Direct-to-consumer beauty brand Mary Kay pilots influencer effort Mary Kay wants to make its independent sales reps into digital influencers. First Previous 15 16 17 18 19 Next Last
