MARKETING/SOCIAL MEDIA

Abercrombie & Fitch is looking to expand its U.S. customer base and distribution channels through a new partnership with Zappos.

The brick-and-mortar store is becoming a major center of technology.

A recent Oracle Retail survey of more than 5,000 global consumers indicates back-to-school shoppers are posting – and reading – about bad experiences on social media.

Leading CPG companies Kellogg Co. and General Mills are testing the direct-to-consumer e-commerce waters with well-known product lines.

America’s largest mall intends to serve as a studio where back-to-school shoppers can photograph and video their new fall wardrobes and display them on social media.

In the past 12 months, the number of consumers shopping on TikTok has increased by more than six times.

Meijer is looking to encourage college students to get vaccinated against COVID-19.

Amazon is introducing a number of exclusive discounts for members of its college-focused Prime Student loyalty program.