Target honors Latino Heritage Month

Dan Berthiaume
Senior Editor, Technology
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Target will offer a curated collection of Latino-owned brands as part of its observance of Latino Heritage Month.

Target will kick off its annual Latino Heritage Month celebration on Wednesday, Sep. 15 with a  first for the chain. 

The discount giant is debuting its first-ever Latino Heritage Month product collection, which spotlights Latino creators and businesses. The assortment, which will be available in stores and online, features more than 80 products for the whole family, including accessories, books, stationery, movies, music, games and more. Every item in the assortment was selected or designed to pay homage to the rich history and diversity of Latino culture, feature Latina empowerment and the importance of family, and support economic inclusivity and entrepreneurship, Target said. 

The retailer will also be offering stories and resources that support economic inclusivity and entrepreneurship on its year-round, Latino-focused Más Que Hub, which will feature storytelling and art from Latino creators, employees, and business owners. The hub will also let customers shop a curated collection of Latino-owned brands, including established partners Siete FoodsRizos Curls, and Pacinos, plus new brands like Cocina54 and Millennial Loteria.

“We already have so many amazing Latino-owned brands we work with, that it felt natural to showcase them in an exclusive collection to further support their businesses, as well as to commission standout Latino artists to create special designs specific to this themed assortment,” said Target senior buyer Liz Hernandez. “We are proud to feature several exclusive products for this collection, including select apparel designs from Latino artists Alex Izaguirre of Mamút Creative and Reina Castellanos of ReinaVSReina. I think it’s important for a major retailer to recognize Latinos and provide a platform for Latino heritage, culture, artists, creators and entrepreneurs."

Target, whose total workforce, including hourly store employees, is about 25% Latino, has invested more than $1.1 billion in lifting up and advancing Latino employees, empowering Latino-owned businesses, and supporting Latino organizations. in the last five years. That investment is ongoing and includes Latino-owned suppliers, media companies, strategic partnerships, philanthropic causes and community organizations such as the Hispanic Scholarship Fund and UnidosUS (both partners for more than 20 years). This year, Target will also sponsor the Hispanic Heritage Foundation’s 34th Hispanic Heritage Awards for the eighth consecutive year.

The Target Hispanic Latino Business Council will host a series of events in the coming weeks. The group will kick off the month with Latino Business Day and events to recognize the contributions of Latino-owned businesses. Also on the docket: virtual experiences like guest speaker events, cooking classes, panel discussions, wellness activities, educational experiences and more.

Target will observe Latino Heritage Month from Sep. 15 – Oct. 15, 2021.