Bridging the divide between virtual and ‘real-life’ retailingRetailers are becoming increasingly creative in their efforts to combine the best aspects of digital commerce and brick-and-mortar shopping. Google makes images, search results shoppableGoogle continues to enable features of its platform for digital commerce. Crocs unveils month-long omnichannel promotion October is “Croctober” at Crocs, featuring digital and in-store activations designed to increase brand engagement and sales. Three digital shopping events coming this fall Consumers will have the chance to participate in three different online retail promotions happening in October and November 2021. Exclusive Q&A: FTD rebrands; partners with Shopify Matt Powell, CTO of FTD, recently spoke with Chain Store Age about his company’s new complete creative rebranding initiatives. Uber to open seasonally-themed online store Uber Technologies Inc. is launching the first official holiday shop on its Uber Eats delivery platform. Target launching holiday ‘Deal Days’ in October; adds new price match feature Target Corp. is looking to bring in holiday shoppers early with special deals and a new price match offer. Exclusive Q&A: Kroger provides self-service view of digital shelf Kroger is providing brands with daily data on share of paid impressions, clicks and sales data for search and browse product listing ad campaigns. Exclusive: Online auto parts retailer shifts to personalized marketing CarParts.com is replacing “batch-and-blast” marketing campaigns with tailored, individualized promotions. Etsy offers shoppers AR-based digital ‘home’ shopping experience Etsy is introducing The Etsy House, an interactive, augmented reality (AR) environment that allows customers to “walk through” a digital home filled with curated Etsy items. First Previous 147 148 149 150 151 Next Last
