Etsy is introducing The Etsy House, an interactive, augmented reality (AR) environment that allows customers to “walk through” a digital home filled with curated Etsy items.
Featuring photorealistic and true-to-scale renderings, seamless navigation, and 360-degree visuals, The Etsy House serves as a virtual home filled with holiday decor and gifts. Items featured on the interactive site include Etsy Design Awards winning products (both past and present), as well as proprietary furniture items. The virtual home features two stories, with a winding staircase customers can navigate between floors.
In addition, The Etsy House is shoppable. When customers hover over select digital items, a pop-up will provide more information on the product and a link to purchase it. Furthermore, shoppers can socially promote their Etsy House experience via direct links to the Facebook, Twitter, and Pinterest social media networks.
The online marketplace created The Etsy House in partnership with The Boundary, a creative visualization studio. Etsy also offers select items featured in its virtual home via a dedicated traditional page on its main e-commerce site.
Warehouse club retailer (and Walmart subsidiary) Sam’s Club has also been experimenting with lifelike, AR-enabled virtual shopping environments. In March 2021, Sam’s Club promoted its spring outdoor collection with pop-up outdoor spaces in New York, Bentonville, Ark., Dallas, and Los Angeles.
The retailer captured 360-degree photography of the four spaces and placed them within its Deck the Yard virtual shopping experience. Customers could digitally visit each pop-up shop, as well as have online access to the retailer’s expanded outdoor collection.