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E-Plus Gruppe merges digital and physical stores
Dusseldorf, Germany - E-Plus Gruppe, a German telecommunications provider with 400 corporate stores, is using OneView Commerce Store to become one of the first European retailers merging its digital and physical stores via OneView’s mobile commerce framework. The key drivers for E-Plus Gruppe’s cross-channel initiatives are increasing store traffic through buy online/ship to store; order at the POS; and return at the POS.