Jon Kubo returns to The Wet Seal; named executive VP and chief digital officer

Foothills Ranch, Calif. -- The Wet Seal named Jon Kubo as executive VP and chief digital officer, a newly created position, effective Oct. 6. Kubo will oversee e-commerce, digital marketing and the information technology organization to integrate digital consumer experiences across all business touch points.



Kubo returns to Wet Seal after serving as head of e-commerce and chief information officer for the Company from 2005 through 2011. Most recently, he was head of product strategy at Fluid, a Web development firm, and was previously chief product officer at 8th Bridge, Inc., a social commerce startup, until it was acquired by Fluid in April 2014.



“I am excited to bring Jon back to lead our critically important e-commerce business, along with digital marketing and information technology,” said Ed Thomas, CEO. “Jon’s tremendous vision and innovative leadership during his prior Wet Seal tenure resulted in the most successful e-commerce performance in the company’s history. We are confident that Jon’s expertise will return us to the forefront as an e-commerce leader within the teen retail space.”