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Rent-A-Center posts a weak Q4
Rent-A-Center's Acceptance Now program has been a big hit with consumers, but the kiosks weren't enough to lift the company in the fourth quarter. The company reported a 28% increase in same store sales at the Acceptance Now kiosks, which allow customers to pick out items from certain retailers partnering with RAC. Rent-A-Center will buy the item and lease it to the customer with no credit check needed. -
The Post Omnichannel World: Four Steps to Creating a Truly Connected Experience
By Jim Crawford
In the 1990s, when the Internet and e-commerce created a tangible link between modes of shopping that had previously been isolated (stores and catalogs), retailers struggled with how to understand, measure, and connect with shoppers in multiple ways.
It was out of this confusion that the concept of “multichannel” was heralded as retail’s saving grace, and soon, retailers were all abuzz with cross-channel shoppers.
