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DirectBuy sees opportunity for digital transformation
Merrillville, Indiana-based membership buying club DirectBuy is hoping mobile visual search capability will help spur growth beyond its 25 brick-and-mortar stores.
“It seems that more members, instead of going to club locations, are browsing and shopping completely online,” Ted Fay, senior director of digital marketing and e-commerce at DirectBuy, said in an interview with Chain Store Age. “We see this as an opportunity to grow our membership base and go places we don’t have a brick-and-mortar store.”

