Store Systems

Over the last decade, the retail industry has evolved substantially. E-commerce continues to outpace brick-and-mortar strategy, dramatically changing the way consumers shop. Accommodating new consumer preferences requires brands -- from corporate executives to field managers to in-store associates -- to communicate, and regularly evaluate the in-store customer experience.   

When a retailer doubles its breath in two years, it needs an operating platform that supports accelerated growth.   The Fragrance Outlet knows this all too well. With more than 100 Fragrance Outlet and Designer Fragrances stores in the United States and Guam, and an additional 10 to 15 locations planned for 2017, the chain needed a platform that could support continued expansion, as well as omnichannel operations. The cloud-based Aptos Singular Commerce fit the bill.   

Nordstrom is giving shoppers a new way to earn loyalty points.   As of Friday, Jan. 20, Nordstrom Rewards members will earn points toward Nordstrom Notes when they use their Nordstrom credit and debit cards at the chain’s Trunk Club division, a personalized styling service for men and women, offering both virtual and in-person shopping options.   Additionally, Trunk Club will waive its $25 home try-on fee when shoppers order curated trunks of clothing using their Nordstrom card. 

The device that allows Amazon shoppers to re-order their favorite items with a single click of their finger has a virtual alter-ego.   The Dash Button is now an icon available on Amazon’s homepage and the retailer’s app homescreen, according to ReCode.  

Sears has a new strategy to help rebuild its brand and drive profitability: artificial intelligence.    Eyeing relationships with its Sears Automotive customers, the embattled retailer is piloting its “Digital Tire Journey,” a web app that relies on IBM Watson to help shoppers buy tires. Unlike typical ecommerce websites that often rely on a drop-down menu of pre-selected tire terms, Sears’ artificial intelligence-based web app delves into the driving and lifestyle preferences of shoppers.  

Mike McNamara, chief information officer and digital office for Target Corp, was among the speakers this week at the National Retail Federation’s annual Big Show in New York City. McNamara described how Target’s technology team is leading the way on transformation.   In the blog post below, which is on Target’s website, McNamara discusses the change he is leading, and some of the exciting technologies he saw at the Big Show: 

Retailers’ mobile engagement initiatives are headed in the right direction, but shoppers are still dissatisfied.   According to DMI’s second annual “Mobile In-Store Experience Rankings” report, which assessed mobile experiences among 120 retailers, in-store mobility influences where 74% of the general population and 88% of “mobile reliants” shop.   

A Wireless, which operates more than 1,140 Verizon-branded stores in 46 states, has appointed 26-year retail veteran George Sherman as its new CEO.   Most recently, Sherman was president and also served as interim CEO for Advance Auto Parts. Prior to that, he was senior VP, global services and president, Best Buy Services for Best Buy from 2009 until 2013.