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REIMAGINING STORES
As digital commerce forces brick-and-mortar stores to innovate, industry experts share their views on the future of physical retail.
From department stores to discounters to home improvement chains, nearly all retailers are engaged in the same game: trying to imagine what stores of the future will look like in an increasingly digitized world.
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Ulta Beauty Overhauls Online Experience
New e-commerce platform helps retailer better serve shoppers
Ulta Beauty is on a roll — offline and on. It’s growing in the physical space, with 100 new stores on tap for 2017, and is also expanding its capabilities in the digital space.
Ulta’s e-commerce sales hit $345.3 million in 2016, and online traffic continues to climb. For its most recently completed quarter, e-commerce sales grew 63.4%, and mobile volume rose more than 90%.


