Four recommendations for supporting metaverse commerce with blockchainRetailers need a blockchain-based approach to successfully engage in metaverse commerce. Survey reveals extent of consumer familiarity with metaverse“Metaverse” is one of the biggest buzzwords among retailers right now, but is it resonating with consumers? American Eagle launches holiday promotions on BeReal, TikTok, Roblox American Eagle is continuing to use metaverse and social media promotions into holiday season. Pacsun promotes holiday across metaverse, social channels Metaverse pioneer Pacsun is keeping an immersive focus with its new holiday promotional campaign. Ralph Lauren extends metaverse promotion to Fortnite Ralph Lauren is engaging consumers on a second popular immersive gaming platform. Kohl’s brings holiday promotion to TikTok, metaverse Kohl’s Corp. is unveiling an omnichannel holiday marketing campaign that includes leading-edge social media and metaverse components. Claire’s connects physical world to new Roblox environment A tween and teen jewelry and accessories brand is entering the metaverse, but keeping a foot on the “real world” ground. Disney marks 100 years with new music-themed store – in the metaverse Disney is providing a virtual way to discover, listen to, learn about and purchase soundtracks and songs from Disney’s catalog. Survey: Consumers, marketers ready for metaverse commerce Although the metaverse is in its infancy as a commerce channel, its future for consumer engagement appears bright. Hugo Boss leverages metaverse capabilities for product design A specialty menswear brand is creating new, innovative product design workflows with immersive 3D technology. Walmart targets influencer sales with new platform Walmart is offering content creators a one-stop portal for earning commissions on its products. Amazon integrates Roblox into its kids holiday gift book Amazon is taking its holiday toy guide to the next level by adding metaverse and social media features. First Previous 8 9 10 11 12 Next Last
