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Analysis: Unilever acquires online retail startup Dollar Shave Club
The Unilever-Dollar Shave Club deal reflects the growing importance of emerging brands, vertical integration, and the consumer direct route to market favored by new CPG market entrants such as Dollar Shave Club, Honest Co., and NatureBox.
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Macy’s tests in-store artificial intelligence tool
It won’t help you find Pikachu, but a new mobile tool from Macy’s will assist shoppers in navigating the store. The department store retailer is piloting “Macy’s On Call,” a solution that lets in-store customers use their mobile phones to interact with an artificial intelligence (AI) platform powered by IBM Watson. The Satisfi intelligent engagement platform provides the connection between the mobile tool and the Watson platform.

