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Omnichannel

  • Survey: Stores help drive healthy back-to-school spending

    Consumers are not skimping on back-to-school spending this year, and brick-and-mortar retailers have extra reason to celebrate.   The International Council of Shopping Centers (ICSC) has released its annual back-to-school consumer survey results, finding an overall uptick in spending. The average back-to-school (BTS) shopper is expected to spend $657, with 78% expecting to spend more than the prior year.  
  • Walmart enters strategic relationship with global ad and PR agency Publicis Groupe

    Publicis Groupe, a global leader in marketing and business transformation services, and Wal-Mart Stores, announced Tuesday the launch of a new strategic relationship that will gi

  • Study: Retailers adopt mobile, may not excel

    Mobile commerce has become almost universal in the retail industry, but competency levels are less uniform.   According to a new study of 250 marketing and IT professionals, including 95 retailers, from digital solutions provider PointSource, “The State of the Mobile Experience,” 91% of retail companies have a mobile site and 84% have a mobile app.  
  • Augmenting Pokemon Go for retail

    The Pokemon Go app has exploded in popularity since its July 5 release in the U.S. 
  • Pizza Hut engages customers in conversation

    Everyone loves to talk about pizza, and Pizza Hut is turning that tendency into a consumer touchpoint.  
  • The results are in for Amazon Prime Day

    The dust is clearing from the aftermath of the second annual Amazon Prime Day, and the industry can now see how well the online sales extravaganza actually performed.  
  • Newegg takes another step into the physical world

    Newegg.com is expanding its physical footprint, this time in Canada.   The online electronics retailer opens its Hybrid Centre in Richmond Hill, Ontario on Friday, July 15. The facility serves a dual purpose of allowing customers to pick up their will-call orders, as well as browse tech products or attend an educational seminar. Some of the products on display are available exclusively through Newegg, many of which are making their North American debut at the Hybrid Centre.  
  • Amazon Prime Day: Morning clouds lead to sun

    So far, it appears that some early Prime Day performance issues on the Amazon.com site gave way to much stronger results as the day continued.   According to multiple media reports, a glitch was causing problems for some U.S. and U.K. consumers attempting to check out their Amazon purchases the morning of Tuesday, July 12. Numerous shoppers tweeted their frustrations using hashtags such as #PrimeDay and #PrimeDayFail.  
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