Nike is providing shoppers with an augmented reality-based outdoor challenge – within the four walls of its “House of Innovation” store in Paris, France.
A transformative 2020 has elevated the role of the customer in monumental ways, accelerating any preexisting imperatives that ladder up to business growth.
Jeff Orshell, EY Americas consumer retail leader, recently shared his thoughts on how retail will continue evolving in 2021 and beyond, as the COVID-19 pandemic begins to subside.