Midwest grocer personalizes shopper rewards

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Midwest grocer personalizes shopper rewards

By Dan Berthiaume - 01/25/2021

Coborn’s Inc. has dramatically boosted customer engagement by creating and delivering personalized offers to shoppers.

The regional grocery chain supports its More Rewards program with the Birdzi customer engagement marketing platform. Having previously lacked a comprehensive loyalty program to drive stronger customer engagement across channels, Coborn’s launched its entire cardless loyalty rewards program through its website and mobile app based on Birdzi technology. 

Comparing new, digitally engaged shoppers on the Birdzi platform to shoppers that are not, Coborn’s has seen a 355% increase in customer retention, a 16% increase in trips per month, and a 23.7% increase in spend per month.

Coborn’s is leveraging advanced customer insights and digital engagement tools, including the Birdzi proprietary shopper profiling platform, which provides a deeper understanding of customer behavior that enables Birdzi to help Coborn’s engage with its guests in a more personalized way. The retailer deploys relevant offers to customers and drives customer loyalty through a dedicated customer-facing website, mobile shopping app, personalized emails and in-store beacons. 

Coborn’s shoppers can enroll in the rewards program, view their point balances through the Coborn’s mobile and web app, and have access to digital receipts after they complete transactions from the app.

With the help of Birdzi's shopper engagement platform, Coborn’s can also offer more personalized digital shopper savings, such as weekly personalized and interactive mobile and web app ad fliers, as well as digital coupon emails, based on customer purchase history and shopping app behavior. Coborn’s shoppers can also create shopping lists based on recipes they can browse, filter and search. 
 
“Throughout the development of the More Rewards program, Birdzi leveraged cutting-edge and forward-thinking technology to drive customer engagement in new ways that were unique to the grocery industry at the time,” said Diana Barr, director of digital and loyalty marketing, Coborn’s. “Birdzi is incredibly nimble and flexible and a great partner. Anything we can ask, they're ready to jump at the task and figure it out. At the same time, they keep that forward-looking context, creating the foundation for further enhancements and innovative features down the line.”
 
Based in St. Cloud, Minn., Coborn’s Inc. is a 99-year-old, employee-owned grocery retailer with more than 59 grocery stores across Minnesota, North Dakota, South Dakota, and Wisconsin under the Coborn’s, Cash Wise Foods, Marketplace Foods, and Hornbacher’s banners. Coborn’s also operates more than 60 stand-alone convenience, liquor, and pharmacy locations in the Midwest.