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Survey: Majority of e-business pros see mobile experience as priority
San Francisco -- Survey results released by online customer experience management software provider Tealeaf and mobile feedback solution-provider OpinionLab found that the majority of e-business and customer experience professionals feel that the mobile experience is as important as that of a fixed website.
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Cabela’s launches iPhone and Android rich apps powered by Digby
Sidney, Neb. -- Cabela’s announced Tuesday the launch of its iPhone and Android rich app to complement its mobile-optimized website, which launched earlier this year through mobile commerce leader Digby.
Through this initiative, Cabela’s said it is taking a strategic approach to mobile and leveraging the impact and influence it has across all channels to drive traffic, generate sales, enhance loyalty and gain insight on consumer buying behavior.