Omnichannel

New York City -- Finish Line has chosen Maxymiser, a global expert in conversion rate optimization solutions, to perform website testing and segmentation for finishline.com. Maxymiser will help Finish Line successfully implement website optimization to improve the online customer experience and achieve business goals.

REDWOOD CITY, Calif. — MyBuys, a leader in cross-channel personalization for retailers, announced that Neil Patil has joined the company as SVP marketing.

Reston, Va. -- Online U.S. retail spending in second quarter 2011 reached $37.5 billion for the quarter, up 14% versus year ago, comScore reported Monday. This growth rate represented the seventh consecutive quarter of positive year-over-year growth and third consecutive quarter of double-digit growth rates.

MINNEAPOLIS — Best Buy Co.’s Best Buy Express plans to add nearly 100 kiosk locations in the next year spread over a variety of new channels.

The division has opened 150 Express locations in three years, and said it is adding two locations at Downtown Disney District in Anaheim, Calif., and multiple locations at college campuses, events and ferry hubs this year.

NEW YORK — Members-only luxury retailer Gilt Groupe announced that it is launching a new standalone website for men. According to the company, Park & Bond (www.parkandbond.com) merges a curated selection of the world's best brands with a continuously updated mix of editorial content designed to give guys the inspiration and advice they need to look their best.

New York City -- Marketers attempting to understand consumer habits that influence mobile marketing can get a revealing glimpse into the mindset of the mobile consumer through the newly released 2011 Mobile Consumer Report from Experian Simmons, a part of Experian Marketing Services.

Westfield shopping centers and the Westfield Family program have launched a “Give Back to School” community program, in which Westfield will donate $57,500 to the program by offering $2,500 to one school in each of 23 communities. The funds will be used to support such school programs as arts and music, sciences, physical education, libraries and technology resources.

Shoppers also will have the opportunity to help local students by donating new and gently used clothing or backpacks through a local community partnership with their Westfield shopping center.

Milan -- Luxottica Group announced that it has entered into an agreement to acquire Erroca, which operates more than 60 sunglass stores in Israel. Over time, the stores will be rebranded under the Sunglass Hut brand.

The deal marks Luxottica's entry into the Israeli sunglass specialty store market, although the company already has a solid presence in the country through its wholesale division.