Omnichannel

BENTONVILLE, Ark. - Increased localization of shopper marketing efforts at Walmart is now possible via Facebook following the retailer’s announcement that it would create approximately 3,500 store-specific Facebook pages to serve its nearly 9.5 million fans.

Walmart chief marketing officer Stephen Quinn said the move was an example of the company’s ongoing effort to engage with and listen to customers who desired a more localized experience on Facebook.

Bentonville, Ark. -- Wal-Mart Stores said Tuesday it will launch a “My Local Walmart” Facebook application, which will allow more than 3,500 Walmart stores to interact direct with their local customers and some 9 million total Facebook fans.

The "My Local Walmart" Facebook application will provide locally relevant information on everything from new products and sales information, to details on in-store events.

By Mark Friedman, [email protected]

Reston, Va. -- Mobile phones drive digital traffic around the world, but tablets are gaining steam, according to a new report released by ComScore. The report, “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits,” found that smartphones and tablets are driving nearly 7% of total U.S. digital traffic.

Key findings highlighted in the report include:

Sidney, Neb. -- Firethorn Mobile, Inc.! said Friday that outdoor retailer Cabela’s will use the Swagg Smartphone application, providing shoppers with mobile access to special retail offers and customer loyalty programs.

The app includes a GPS locater, providing customers with a localized merchant list and detailed description according to their current location. It will also feature user-generated cards, in which users can add their own cards such as AAA, American Red Cross, library, and local merchants.

St. Petersburg, Fla. -- HSN will introduce a new way for consumers to shop with their television when it debuts Quick Response codes live on HSN HD during its bi-annual “Innovation Weekend” event, which runs Oct. 7 to Oct. 10. It will be the first ever retailer to use QR codes on-air.

ST. PETERSBURG, Fla. — HSN is bringing Quick Response (QR) codes to a new shopping frontier by becoming the first retailer to use them on television.

Through Oct. 10 as part of the company's Innovation Weekend event, HSN will debut QR codes on its HD channel, which currently reaches approximately 43 million households. Customers will be able to scan the QR code of hundreds of products, the company said, giving them access the product information page on their mobile device, learn more about the product and purchase with ease.

Minneapolis -- Following a disappointing second quarter, Best Buy is looking to reposition itself as a tech leader with plans to hire more than 200 information technology professionals, with more than 100 new positions to be posted in the next several weeks.

Best Buy said Thursday it is looking to recruit skilled professionals from across the IT landscape, including e-commerce, business analytics, application development, engineering and project management.