Omnichannel

EL SEGUNDO, Calif. — Fresh & Easy announced that it has doubled its gluten-free product range, the supermarket chain announced Wednesday.

Dallas -- Neiman Marcus said Thursday it has launched its first-ever foursquare challenge to take place on Oct. 1 in conjunction with the department store retailer’s Shoe & Handbag Event.

NEW YORK — Rite Aid has started the rollout of its new wellness store format, with 40 stores completed as of the end of the second quarter (Aug. 27, 2011). It expects to complete a total of some 300 wellness remodels in its current fiscal year, management said during a conference call with investors.

Cincinnati -- Macy’s is ramping up its adoption of RFID technology. The retailer announced that its Macy’s and Bloomingdale’s stores are adopting the technology on an accelerated timeline to more precisely manage item-level merchandise inventories. The company expects that by the third quarter of 2012, it will begin using RFID in all stores nationwide to count size-intensive replenishment goods, which accounts for about 30% of the company’s total sales.

DENVER — Quiznos will open restaurants in Meijer locations in Michigan, the quick service restaurant announced Wednesday. The relationship between Quiznos and Meijer is the most recent in a series of successful partnerships and store openings in Quiznos’ non-traditional development strategy, the company announced.

SIDNEY, Neb. — Cabela’s Inc. announced that Scott Williams will be joining the company as EVP and chief marketing and e-commerce officer, reporting to Tommy Millner, chief executive officer.

Previously, Williams served as president of Fanatics Inc., a vertically integrated online retailer of team and league licensed sports apparel and collectibles, which he joined in 2010. While at Fanatics, Williams led business and financial results with specific emphasis on marketing, IT, business development and manufacturing.

Atlanta -- Mobile commerce enabler Firethorn Mobile, a wholly owned subsidiary of Qualcomm, announced Cabela's as its latest retail partner for its Swagg mobile application.

"Our customers are increasingly expecting a mobile experience to assist with their shopping and gift-giving needs," said Mindy Knight, merchant relations manager of Cabela's, Sydney, Neb. "Swagg is the perfect fit for our country's outdoor enthusiasts who lead a mobile lifestyle while hunting, fishing or camping."

MORRISVILLE, N.C. — Macy’s and  JCPenney rank as the nation’s top “local” advertisers, according to a new report from RSR Research. The study, “The Local Approach: The State of Localized Advertising in Retail,” finds most major retailers are missing huge opportunities to drive store traffic through localized digital advertising campaigns.