IBM: Cyber Monday off to strong start

New York City -- Online sales on Cyber Monday were up mid-afternoon by 15% from a year ago, according to IBM Benchmark.



In other mid-afternoon results, IBM reported:

• The number of consumers using a mobile device to visit a retailer's site is 12.4%.


• The number of consumers using their mobile device to make a purchase is at 7.37%; and


• iPhone continues to lead all mobile device traffic at 4.88%, followed by Android at 3.9% and iPad at 3.26%.