Omnichannel

Toronto, Ontario, Canada -- A recent survey of more than 6,500 U.S. consumers found that Americans consult their social media apps before, during and after retail store visits.

The survey, conducted by customer experience management solution-provider Empathica, found that mobile and social customer experience strategies are becoming more important than ever for brands, with nearly three in four consumers using Facebook to make retail and restaurant decisions.

RESEARCH TRIANGLE PARK, N.C. — Global e-commerce software provider ChannelAdvisor is hosting a webinar to help retailers prepare their e-commerce operations for the upcoming holiday season.

Hosted by ChannelAdvisor CEO Scot Wingo, the webinar, titled "The Top Ten Essential Holida To-Dos for Online Retailers," will offer retailers 10 must-dos in order to capitalize on increased online shopping during the holiday months.

Armonk, N.Y. -- Mobile shopping rose in the second quarter while social media sales fell, providing an indication of where U.S. retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM.

The IBM Retail Online Index, a cloud-based analysis of the online retail sector, reported that retailers experienced 15% growth in sales from mobile devices but saw a 20% decline in sales traced to social media based on a much smaller base over this three-month period.

By Dr. Gary Edwards, Empathica

Recently, online fashion retailer Piperlime announced plans to open its first brick-and-mortar location in New York City. For many, the announcement seemed to fly in the face of conventional wisdom given the competitive pricing and other advantages e-commerce providers have over traditional retailers.

Why would a successful e-tailer like Piperlime want to take on the additional cost and headaches associated with a physical store?

NEW YORK — It seems that traditional grocery stores and established food brands may lose their position in the market due to a confluence of changing demographics, economic factors and customer preferences, according to new research from global investment bank Jefferies and global business advisory firm AlixPartners.

Seattle -- Nordstrom and British fashion brand TopShop said Thursday they have formed a partnership to launch TopShop and TopMan in-store departments in 14 Nordstrom stores, as well as on Nordstrom.com beginning Sept. 10.   

The joint venture makes Nordstrom the only large U.S. retailer to sell a broad assortment of the British fashion brands' merchandise in-store and online.

TopShop and TopMan have flagship stores in New York, Chicago, Las Vegas and Los Angeles (opening spring 2013).

RESEARCH TRIANGLE PARK, N.C. — Eddie Bauer is engaging the software services of ChannelAdvisor to broaden online visibility and simplify the selling process on shopping engines, ChannelAdvisor anounced. Specifically, Eddie Bauer is using Managed Marketplaces and Managed Comparison Shopping solutions.

SEATTLE — Amazon.com is growing its presence in the highly competitive gaming market with the launch of Game Connect, a new service that enables customers to discover a new category of free-to-play and multiplayer online digital games and have virtual goods delivered directly to their game accounts.

Amazon's new service allows customers to link their game account to their Amazon account so any subscriptions and virtual goods purchased are sent directly into the game without copy and pasting a code.