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Barnes & Noble finds new opportunity for Nook expansion

7/17/2012

NEW YORK — Customers who want to explore digital reading, but aren't ready to commit to buying an e-reader can now do so through Barnes & Noble's new Nook for Web service. The service is free and customers need only a PC or Mac browser to access the content. No software download, sign-in or Nook account is required. According to the company, the service will be available this fall on Internet-enabled tablets, smartphones and other mobile devices.



To encourage customers to try the service, Barnes & Noble is offering six bestselling Nook Books including" Map of Bones" by James Rollins, "Sex and the "by Candace Bushnell, "The Vow" by Kim Carpenter, "The Boxcar Children Summer Special" by Gertrude Chandler Warner, "Brave" by Tennant Redbank and "Perfect Island Getaways" by Patricia Schultz,



“Nook for Web makes it easier than ever for anyone – from Nook customers to those experiencing digital content for the first time – to access and read books online,” said Jamie Iannone, president digital products at Barnes & Noble. “There’s no need to download special software to access your digital library – Nook for Web seamlessly combines Barnes & Noble’s best-in-class digital reading experience and unrivaled Nook Store to deliver an immersive, easy-to-use solution for readers to consume millions of titles right from their Web browser.”



Nook for Web is now available at www.nook.com/NOOKforWeb.

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