Omnichannel

Cloud technology opens torrent of customer data for Chico's FAS

Maintaining a wealth of customer data has become a primary directive for retail IT departments. In recent years, retailers have been making substantial investments in solutions that collect and store data relating to their customers' purchases, behaviors, preferences, demographic characteristics and almost any other traits you can think of. But after all this data has been captured, what do you do with it?

Marks & Spencer's new store merges online and physical shopping

Technology is revolutionizing the way consumers shop, both in stores and online. Here is how one retailer is working to bridge both worlds.

British retailer Marks & Spencer is taking a giant leap forward in its goal to becoming a multichannel leader and merging the worlds of physical and online shopping with the opening of its new concept store in Amsterdam.

Pittsburgh – Dick’s Sporting Goods is launching a digital athletic training platform in partnership with sports training provider IMG Academy. The platform, known as “Day One,” operates across PC, mobile and tablet devices and provides comprehensive training information for fall, winter and spring sports including football, soccer, basketball, baseball, lacrosse, golf and tennis.

Aaron Brothers uses big data to help develop new prototype

Framing and arts supplies retailer Aaron Brothers is reinventing its stores with a new design that celebrates artistic expression and the creative process. The space, which has an urban, modern look, recalls an artist's loft and is set up to provide shoppers with all the tools they need to make better-informed decisions.

By Sherry Orel, [email protected]

Retail today is supposed to be all about the experience. After all, it’s so easy to shop online. And yet so many retailers could be providing a much richer customer experience if they only made a few simple changes that meet customers needs and expectations.

Welcome to the new and improved Chain Store Age! We've changed the size of our magazine (yes, the pages are bigger — it's not your imagination), and updated the style and size of our type fonts with the goal of making CSA more reader-friendly and allowing us to incorporate more visuals going forward. We've also introduced a new logo, one that better reflects retailing's omnichannel environment.

Price, location and selection fade as real differentiators

Remember when retail gurus used to say that when it came down to it, retail strategy was all about location, location, location? Location still matters, but not as much as it used to. With the explosion of online retail, brick-and-mortar retail strategies are changing. But it's not just location that has receded in importance. Price and selection don't matter as much anymore either.

Somerset, England – British fashion retailer Mulberry operates vertically, selling its own products through a chain of 110 stores. Needing to support this endeavor through improved customer service levels, higher operational efficiency and a more responsive supply chain, in first quarter 2013 Mulberry selected JDA demand and fulfillment solutions, which the retailer will deploy though the JDA cloud services offering.