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Mulberry seeks responsive supply chain


Somerset, England – British fashion retailer Mulberry operates vertically, selling its own products through a chain of 110 stores. Needing to support this endeavor through improved customer service levels, higher operational efficiency and a more responsive supply chain, in first quarter 2013 Mulberry selected JDA demand and fulfillment solutions, which the retailer will deploy though the JDA cloud services offering.

Specific benefits Mulberry expects to obtain include timely product availability, reduction in manual processes and visibility of global inventory positions leading to a reduction of inventory levels across its supply chain.

“Supply chains are constantly evolving and changing,” said Tom Powell, head of the supply chain management project, Mulberry. “As a business we need to ensure that we have a stable platform to deliver our growth plans, ensuring long term scalability and continued operational excellence delivering a luxury product, service and experience to our customers. By selecting JDA to facilitate our supply chain, we will be well positioned to provide this service and deliver ongoing efficiencies and improvements.”

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