Omnichannel

LOS ANGELES — Shopzilla, a leading source of sales and consumer feedback for online merchants and retail advertisers, is expanding its footprint with the launch of its new media solutions and audience targeting division Aisle A in Europe, which will offer marketers access to proprietary shopping intent data and evolving premium retail inventory. 

Huntington Beach, Calif. — To capture and capitalize on mobile traffic growth, retailers are looking to optimize their digital marketing campaigns across various devices. As a result, top investment priorities include email and paid search. 

There has been a recent trend in retail of new dynamic store formats that make the physical store experience more closely mirror the virtual store experience. Examples include Staples “omni-channel” stores that feature kiosks offering access to Staples’ full product inventory and RadioShack’s new concept store in Manhattan that includes interactive product fixtures such as display speakers that customers can test with music from their own personal devices.

Furniture chains of North America have united — in the digital space, that is — in the form of a re-launch of Furniture.com.

Described as a “unique online shopping experience powered by the merchandising and service capabilities of top brick-and-mortar furniture chains,” the partnership includes RoomsToGo, Schottenstein Stores and Leon’s Furniture of Canada.

The retailers will provide sourcing, warehousing and delivery capabilities for the e-commerce site, planned to be re-launched later this year.

Huntington Beach, Calif. -- Retailers are eying mobile devices as the best route to make the most of their digital marketing campaigns.

According to the latest research by Shop.org/Forrester, in the study “The State Of Retailing Online 2013: Marketing & Merchandising,” 87% of online retailers either already have implemented or are planning to implement mobile email optimization in 2013, and seven in 10 will optimize paid search for smartphones and tablets (71% and 73%, respectively).

COLUMBUS, Ohio — Big Lots EVP and CMO John C. Martin has announced his plans to retire. He will remain with the company until his successor is appointed, and has committed to provide guidance to his successor and the company through May 2014.  

Big Lots has retained SpencerStuart to conduct a search of external potential candidates.

BOCA RATON, Fla. — Office Depot is directing its back-to-school marketing efforts at teachers by offering them an online tool to help them plan and prepare for the academic year.

Brooklyn, N.Y. -- West Elm is opening its first location in Missouri – at the St. Louis Galleria.

The 8,385-sq.-ft. store, slated to open in July, will incorporate works by local artists as part of its plan to support St. Louis talent.

“Our customers are as passionate about supporting artists in their local communities as we are at West Elm,” said Jim Brett, president of West Elm. “We are proud to be incorporating some of St. Louis’ most talented artists into the assortment for our new store.”