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CashStar Retailer Roundtable puts m-commerce and digital gift cards in spotlight
While the mobile phone serves as a lens to a personalized store experience, moving forward, wearable technologies like Google Glass will take in-store personalization to the next level, Steve Arthur, head of retail industry for Google, told attendees at the Retailer Roundtable event, sponsored by digital gifting platform provider CashStar. Arthur cautioned that retailers must realize they must deliver consumers the experience they need, rather than what they want, and be prepared for a post-PC world.
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PB Teen to open at South Coast Plaza
San Francisco -- PB Teen, a division of Williams-Sonoma, on July 27 will open its first store in Orange County, Calif., at South Coast Plaza in Costa Mesa.
The store will be anchored around a complimentary PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room on a computer monitor. Using drag and drop technology, teens can experiment with different room configurations and color combinations and quickly see their designs come to life on a television screen overhead.