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IBM: M-commerce fuels strong online sales in July and August
Armonk, N.Y. – Back-to-school sales may have been stronger than anticipated this year, judging by online sales performance in July and August. According to the IBM Digital Analytics Benchmark, online sales saw substantial gains from July through the third week in August, fueled by double-digit growth in mobile buying.
Specific findings for online sales activity in each month include:
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QVC makes executive appointments
West Chester, Pa. -- QVC promoted Alex Miller to the position of senior VP of digital commerce and Dave Caputo to the position of senior VP of TV production and operations.
Miller will now be responsible for the customer experience across QVC's web, mobile, tablet and social platforms.