Omnichannel

WAYNE, N.J. — It may be August, but Toys"R"Us is getting a jump on the holiday season. The retailer is expanding its price match guarantee on items available at its Toys"R"Us and Babies"R"Us stores nationwide to include selected online retailer pricing. 

Lubbock, Texas -- The United Family, parent of United Supermarkets and several other grocery store banners, has launched a texting program designed to enhance shopping experiences of United Supermarkets, Market Street and Amigos guests. Shoppers who opt-in to the texting program will receive product information and savings opportunities they can use instantly.
 

SAN FRANCISCO — Gap has elected Padmasree Warrior, chief technology and chief strategy officer of Cisco Systems, to its board of directors, effective Sept. 30.

“Padma is an accomplished business leader with nearly 30 years’ experience within the technology industry, as both a strategist and innovator,” said Glenn Murphy, Gap Inc. chairman and CEO. “As we increase our investment in serving customers across all channels, Padma’s relevant expertise will be an asset to our board and management team.”

By John Lytle, [email protected] and Julien Escribe, [email protected]

LOS ANGELES — Boingo Wireless announced a new agreement with Forest City Ratner Cos. to provide free-to-shopper wi-fi at the company’s high-traffic shopping center the Atlantic Terminal Mall, in Brooklyn, N.Y., that serves more than 40 million shoppers and commuters annually.
 

FRAMINGHAM, Mass. — TJX’s net income for the second quarter ended Aug. 3 rose a better-than-expected 14%. The off-price retailer also increased its profit outlook for the year.

The company earned $479.6 million for the quarter, which ended on Aug. 3, up from $421.1 million in the same quarter last year.

LOUISVILLE, Ky. — GE is leveraging social media as part of its Reimagining Home brand campaign, and holding a contest on its Tumblr page.

The brand is inviting consumers to submit their best cooking failure story to its Cooking Fail Redemption Tumblr page for a chance at redemption at GE’s headquarters, where the winner will re-create the same dish under the guidance of Chef Jeffrey Saad. Saad hosts United Tastes of America on the Cooking Channel. 

CHICAGO — With an eye on new growth opportunities, Tommy Bahama has selected the Hybris commerce platform to improve its omnichannel commerce capabilities.

A leading retailer of island-inspired apparel and home furnishings, Tommy Bahama has seen growth in it online commerce throughout the past few years. Tommy Bahama also offers in-store kiosks, where shoppers can access a commerce channel that enables an "endless aisle" of available products —allowing shoppers to access out-of-stock or online-exclusive items directly in-store.