Omnichannel

Pundits and the media have cast showrooming at various times as either a scourge to brick-and-mortar retailers or as a death knell — another proverbial nail in the coffin.

There’s no question that showrooming, where shoppers browse products in a store and then purchase online, is a threat to retailers like Target that have a significant investment in real estate and physical stores.

However, less publicized is the fact that showrooming is also the greatest opportunity for retailers.

New York -- Schurman Retail Group, owners of Papyrus North America, announced the opening of the first Niquead.D flagship in New York City. It is the brand’s second location to date, with the first opening in December 2012 in Danville, Calif. A second Manhattan location is scheduled to open later this fall, and will be the first to share an entryway with a full-sized Papyrus store.

Sandpoint, Idaho -- Coldwater Creek Inc. narrowed its second quarter loss to $16.4 million from a year-earlier loss of $17.6 million.

Revenue was down 8.5% to $149.7 million, below the $163 million estimate from analysts. Same-store sales fell 7.3%.

President and CEO Jill Dean said sales were lower than planned in the latest period largely due to a deceleration in traffic in July.

San Jose, Calif. -- Adobe Systems Inc. is upgrading Adobe Target, an element of the Adobe Marketing Cloud, with aims of easing the optimization of digital marketing efforts. The new solution features a completely redesigned, touch-based interface, as well as a step-by-step framework, with built-in best practices, for creating and implementing A/B testing and targeting activity.

Westfield San Francisco Centre has embraced the National Day Golden Week holiday that runs from Oct. 1- Oct. 7 every year — in China.

During Golden Week, more than 120 million residents of the People’s Republic of China travel to visit family and friends in the People’s Republic and overseas. Large numbers visit San Francisco, home of the largest Chinatown outside of Asia.

Dallas – Independent agency network Project: Worldwide intends to acquire Mercury 11, a social media and marketing technology agency with retail and shopper marketing focus. The agency will be integrated with Project’s shopper marketing engagement agency Shoptology.

NEW YORK — Stuart Weitzman has named vice chairman Wayne Kulkin as the company’s CEO. Kulkin will continue to report to Stuart Weitzman, executive chairman.

As CEO, Kulkin will focus on strategic global expansion and other growth opportunities for the Stuart Weitzman brand. In addition, Kulkin will assist with the selection of an executive team to support the brand's growth initiatives and develop a strategic roadmap for the future of the brand. 

SAN FRANCISCO — Shutl, a same-day and same-hour delivery platform, has appointed John Kelly as the company’s EVP of retail. In his role, Kelly will be responsible for recruiting leading multichannel retailers to Shutl's same-day and same-hour delivery platform on a global scale.