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Study: Recasting brick-and-mortar stores in an omnichannel world
The Internet and mobile have transformed consumer shopping behaviors, but the in-store shopping still remains important to many consumers, especially when buying cosmetics, apparel, grocery and office supplies, according to a new study from global management consulting firm A.T. Kearney. It is important, however, that retailers strategically assess and recast the role of stores.
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Report: CVS creates loyalty profiles
Woonsocket, R.I. – CVS is reportedly offering a new program to its ExtraCare loyalty program members, called myWeeklyAd, which creates a personalized profile with targeted product offers based on previous purchases. According to Wall St. Cheat Sheet, CVS spent about $7 million on the omnichannel program which is available on PC, tablet and smartphone.