Omnichannel

Durham, N.C. -- Marketers are constantly combating shopping cart abandonment, and with good reason: Abandonment rates range from 70%-80%. The good news is that much can be done to reduce abandonment, recapture sales from abandoned shopping carts, and provide a better shopping experience for consumers, according to a new report by Bronto Software and Magento

MasterCard has teamed up with Wired magazine to offer a one-touch shopping experience, right from its iOS device. This “in-content purchasing” concept allows consumers to buy the products they are reading about directly from advertising or editorial content, without ever leaving the page itself.

By Doug Brown

With the use of smartphones and other mobile devices continuing to grow, more and more merchants are looking for a way to capitalize on a communication device that many people never put down. And, as the leaders in this area are finding, mobile loyalty and payment incentive programs possess many benefits for chain stores.

Tie mobile and incentives together

Dallas -- To help retailers better understand and act on consumer behavior in the fast changing retail market place, SAP AG announced the SAP Customer Activity Repository application, a new retail data repository powered by the SAP HANA platform. 

Amazon has introduced a new service that streamlines how customers transact with online merchants. Login and Pay with Amazon allows customers of participating companies to go from browsing to buying in just a few clicks using their Amazon account information.

The Container Store is turning to Borderfree, a leading global e-commerce platform, to help it expand its international e-commerce reach in time for the holiday season.

Previously only accessible to consumers in the U.S. and Canada, the Container Store’s online product offerings are now available to consumers in Australia, India, Mexico, Germany, France, Japan, Switzerland, Russia and the United Kingdom.

Plymouth, Minn. — Lillians, The Hippest Shoppe in Town, has announced the opening of its newest franchise location in the southern Wisconsin town of Monroe. Lillians of Monroe is the brand’s third store opening this year and the eighth location in Wisconsin. The brand offers boutique and department store fashions and accessories.

Purchase, N.Y. -- MasterCard has partnered with Wired magazine to offer a one-touch shopping experience, right from their iOS device. This “in-content purchasing” concept allows readers to buy the products they are reading about right from the pages of editorial or ads.