Omnichannel

By Adam Simpson, CEO, Easy Office Phone

Black Friday and Cyber Monday represent two of the year’s biggest sales days, generating billions in revenue. Chain stores, shopping centers and even partners need to be prepared for the onslaught of consumer demand.

Walnut Creek, Calif. -- Retailers appear to be putting in the foundational elements to create a coordinated focus on the customer experience. The percentage of respondents to a new survey from RSR Research reporting that Marketing is the primary owner of customer data internally nearly doubled from 2012 to 2013, from 33% to 61%, and those reporting no explicit owner fell from 33% to 17%.

Cabela's has launched an improved mobile website for customers using handheld devices or smartphones, just in time for the holiday season.

According to the specialty retailer, the site gives customers a seamless mobile shopping experience and offers the same information and services as the desktop version.

New York -- Starbucks Coffee Company and Swiss Federal Railways (SBB) on Thursday unveiled the first-ever Starbucks store on a train. The train’s maiden voyage will take place on the train line running from Geneva Airport to St. Gallen in Switzerland on Nov. 21 at 6:36 a.m.

Meijer is taking an original approach to Black Friday and generating return visits. The Grand Rapids, Mich.-based retailer will offer deals on three different days — Thanksgiving Day, Black Friday and Saturday — along with coupons for additional deals that consumers can use on their next shopping trip.

New York – HSN is launching an integrated marketing partnership with Spanish-language media company Univision Communications that will offer a fully integrated experience for U.S. Hispanic consumers.

Warrendale, Pa. -- Rue21 on Thursday celebrated the opening of its 1,000th store. Located in the Enid Crossing Shopping Center in Enid, Okla., the location is one of the company's new rueGuy format stores and features an expanded assortment of young men's apparel and accessories in addition to the girls' apparel, jewelry, footwear and beauty product.

Under Armour is in the process of acquiring MapMyFitness, a fitness technology company powering one of the world's largest digital fitness communities.

Under Armour will leverage the fitness platform to expand its digital capabilities. MapMyFitness has one of the largest connected fitness communities in the world and offers a diverse suite of websites and mobile applications under its flagship brands MapMyRun and MapMyRide. Utilizing GPS and other advanced technologies, MapMyFitness provides users with the ability to map, record and share their workouts.