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Why BJ’s Wholesale Club refuses to open on Thanksgiving
This year, it seems that you can’t turn on the TV or read the news without seeing that another store is opening on Thanksgiving. Some believe Black Friday is fading away as more retailers choose to open early to compete with other shopping options such as online sales. I don’t think that Black Friday is going away, but I do think that it is evolving to best serve the needs of the consumer. Any retailer that is going to be successful long-term has to evolve, too.
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Sports Authority urges people to unplug this holiday
Sports Authority has kicked off its 2013 holiday ad campaign, “There’s Nothing Like the Gift of Sport.” The campaign’s message may resonate with those who are already athletically inclined, but will face challenges with XBox One or PlayStation4 aficionados.
The campaign seeks to persuade people to “unplug” this holiday season and embrace sports, a move which has the potential of generating traffic in stores and online as people shop for everything from sneakers and workout clothes to fitness equipment and sports gear.