Omnichannel

Nashville – Almost six-in-10 (58%) adults say their smartphone is very important for Black Friday shopping. A survey of nearly 1,000 adults by technology protection services vendor Asurion, also reveals 49% of shoppers will make Black Friday purchases from their smartphone.

Fairway Market has launched a new mobile app designed to provide an enriched experience for its shoppers who love to cook. It is available on the iPhone App Store, and can be downloaded in any Fairway location since the stores all offer free Wi-Fi.

App users can create individual food profiles by choosing dietary preferences, and then explore beautifully photographed products along with step-by-step gourmet recipes curated by Fairway experts.

Redwood City, Calif. -- Macy’s flagships in Herald Square, New York, and Union Square, San Francisco, are the first major retail locations to deploy Shopkick’s Apple iBeacon-based presence signal. The trial pairs Shopkick and Macy's, an inaugural Shopkick partner, at the forefront of the mobile in-store experience. Now in closed beta, the trial is anticipated to go live to Shopkick users within weeks.

New York -- Enterprise users will gain unprecedented control over their technology environment in 2014. This is the overarching theme of the key enterprise technology trends Verizon has identified for 2014.

In brief review, the trends include:

The Customer of One Comes of Age

San Francisco – Gap Inc. is rolling out its “Reserve in Store” capabilities to all U.S. Banana Republic stores and more than 200 Gap stores in 15 major U.S. markets. The launch, which follows a successful pilot in San Francisco and Chicago-area Gap and Banana Republic stores, makes it easy for customers to shop online or with their mobile device, place items on hold and pick them up in local stores.

Walmart will kick off a pre-Black Friday savings event in stores and online at 8 a.m. Friday, Nov. 22. The big box retailer is lowering prices on toys and electronics to match select Black Friday offers from Target, Toys “R” Us and Best Buy one week early.

Chicago -- Eighty-six percent of consumers plan to use their phones this holiday season, and it goes beyond looking up prices. Vibes, a mobile marketing technology vendor, revealed consumer research presenting the specific ways shoppers plan to use their mobile phones to check off their lists this holiday season.

Topping the list is looking up product information in order to trigger purchase decisions (53%) followed by finding specific store information such as location and hours (48%). Other key findings include:

Los Angeles -- Mobile shopping continues to rise, with almost one-quarter (23%) of consumers planing to shop using a mobile device this year, up 44% from 2012, according to PriceGrabber’s second Winter Holiday Survey. In addition, when respondents were asked to select all the ways they plan to shop for gifts, 88% said online from a desktop computer and 47% said they plan to visit brick and mortar stores, with 46% who plan to make fewer trips to retail stores this year.