Omnichannel

New York -- Google is reportedly expanding its same-day Google Shopping Express service to Manhattan and Los Angeles, according to the New York Post.

The service strives to make same-day deliveries from Fairway, Walgreens, Target, Costco and other retailers to anyplace in Manhattan for $4.99 per store, the report states.

The article says that the service, first launched in San Francisco last year, will expand to Brooklyn and Queens in the coming months.

Mobile solutions provider GPShopper named Yana Vaysman to a new role overseeing a wide range of client facing implementation functions.

GPShopper bills itself as the leading developer of mobile solutions for retailers, and in her role as vp of solutions enablement Vaysman will be based in the company’s Chicago office. She will oversee project management as well as implementation process for all clients, enhancing customer service and facilitating collaboration between GPShopper’s account management and product development teams.

Discount retailing has undergone a major transformation in recent years

Toward the end of 2008, it became painstakingly obvious to retailers that impulse spending was out and frugal saving was in. Faced with an imminent recession, staggering job loss and quickly depleting discretionary and savings accounts, consumers began to shift their focus to value. The impact of such a large-scale economic event and an abrupt consumer focus shift would appear to alter the fundamental realities of retail.

By Sunil Mirani, CEO, Ugam

Few brands have translated their essence to the physical space as successfully as Nivea does in its Berlin flagship, Nivea Haus (House). Fashioned in the company’s signature ultra-blue and white hues, the store offers shoppers an immersive experience.

Lands' End has named Becky Gebhardt as SVP, chief creative officer. Gebhardt was actually VP of creative at the company from 2004 to 2007.

The announcement comes a day after the company, which was recently divested by Sears, named Steven Rado as SVP, chief marketing officer.

New York -- The Duane Reade drugstore chain has launched an iBeacon pilot in several stores in the New York area. The test was announced by Tim McCauley, senior director of mobile commerce at Walgreens, parent company of Duane Reade, during a presentation at the Mcommerce Summit in New York City.

“In Duane Reade, we now have iBeacon in our Duane Reade app, and we have a ten-store pilot in this market going on right now,” said McCauley

Verizon Wireless has embarked on an ambitious initiative to transform the customer experience across its portfolio of 1,700 company-owned stores. The new strategy emphasizes lifestyle over product and promotes in-store engagement and interactivity.

“We are transforming the focus of our stores from selling devices to enabling customers to discover all that wireless technology can do for their mobile lifestyles,” said Domenico D’Ambrosio, executive director, national retail operations, Verizon Wireless.