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Stuart Weitzman adds e-commerce officer to exec team
Stuart Weitzman has named Monica Schwartz as chief global digital and e-commerce officer. She will report directly to CEO Wayne Kulkin and will be based out of the company's international headquarters in New York.
In this newly created position, Schwartz will oversee all aspects of global e-commerce and digital strategies for the stuartweitzman.com platforms in the United States, Canada, Europe and Hong Kong, as well as the soon-to-be-launched e-commerce site in China.
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The next revolution in online retailing
What if you could replicate the physical in-store experience on the web? The concept sounds incredibly powerful. Retailers could connect product experts with key audiences to demonstrate and sell physical products, just like in-store. The ubiquitous “Can I help you?” chat windows are a pale reflection, at best, of a truly interactive customer experience. It’s impossible to convey the intricate details that make a brand and its products unique in a text-only window.