Omnichannel

New York -- Another online retailer has made the leap to the physical space.  Beauty subscription company Birchbox has opened its first brick-and-mortar store, in Manhattan’s SoHo neighborhood. The two-level store brings the company’s digital experience to life, with a big emphasis on new products, customer reviews and expert advice. It also offers hair, nails and make-up services and group classes on various topics. The first class, taking place the week of July 21, will focus on make-up contouring tricks.
  

Cincinnati -- The Streets of West Chester, a 167,638-sq.-ft. lifestyle center near Cincinnati, is kicking off the pre-development leasing and marketing for the second phase of its retail center with a 200,000-sq.-ft. planned expansion slated to open in spring 2016.

The Streets of West Chester expansion will join the opening of the new Bass Pro, beginning construction this summer, adjacent to The Streets, and will provide shoppers with new retail, restaurants and entertainment.

Just a day after reporting first-quarter results, the Container Store has launched POP! — its customer engagement program of Perfectly Organized Perks — in its 66 existing stores and on its website.

Warby Parker, the hip online eyewear retailer, has opened its sixth retail location, a 1,050-sq.-ft. store in Dallas.  

Dallas -- The Container Store has made POP!, its customer loyalty and engagement, available in its 66 existing stores and on its website.

“Our aim is to make POP! a simple, relevant and engaging program for our customers to help us deepen their relationship with our brand and reward them for their devotion to The Container Store,” said Melissa Reiff, president & COO of The Container Store.

Leading beauty and grooming e-commerce company Birchbox is preparing to open its first brick-and-mortar store in Manhattan’s SoHo neighborhood.

The store will feature a curated product assortment that includes 2,000 products from 250 brands including Smashbox, Caudalie, Jouer, Supergoop!, Cynthia Rowley, Baxter of California, Lab Series and Art of Shaving. Testers of every product in the store will be available.

Toronto -- Town Shoes Limited announced the opening of its first two DSW Designer Shoe Warehouse locations in Canada. DSW Designer Shoe Warehouse will open at Heartland Centre in Mississauga and Woodland Hills in Newmarket, Ontario, on Aug. 7.

The two new Canadian retail locations, each approximately 20,000 sq. ft. will make them the largest shoe stores in the country.

Chicago – Mobile is the most popular technology for e-commerce retailers to make a significant investment in. According to the 14th Annual Merchant Survey from The E-Tailing Group, 42% of respondents have made significant investments in mobile optimization.